David Critchley CEO 

Highly experienced CEO and sales director, established company 8 years ago in UK and UAE and now rebranded as 4EI to drive innovation in satellite intelligence products and data services.

Richard Flemmings  CTO

Founding Partner – 10 years experience within the remote sensing and GIS sector brings world-leading technical understanding and capability of EO and RS data.

Chris Burnett
Operations Director

Over 11 years’ experience in successfully delivering complex and globally significant projects in EO and remote sensing.

Donna Lyndsay

Commercial Director

30 years’ experience in creating leading commercial products and services as well as the provision of strategy and market research for corporates in the upstream and downstream sectors.

Steve Keohane Board Advisor 

A skilled operator in financial services, Keohane helps start-ups and growth businesses, such as 4EI, to shape their product and service portfolios into mainstream services solutions.

Angela Ashdown

Financial Director

Corporate finance specialist with over 30 years experience in top accountancy firms (Grant Thornton, Touche Ross (now part of Deloitte)) and business ranging from large corporates (Oracle Corporation) to SMEs mainly in the technology sector.  A qualified management accountant and MBA.

Leveraging 5 years of operation under our former name we rebranded as 4 Earth Intelligence (4EI) in 2020. 

4EI apply remote sensing and GIS expertise to create the data insights and monitoring necessary for climate resilience, transparency and monitoring the impact of policy and mitigation strategies across the world.

We operate internationally and have substantial experience in, and capability for, running ESA Business Applications projects at Feasibility and Demonstrator level as well as providing national-level projects, products and services.


Examples include the ESA Business applications demonstration project Satellite Air Quality modelling with Kings College London, the Environment Agency Abu Dhabi national habitat map and mangrove monitoring derived from high-resolution satellite data.

Read more about us here.